How to Write an Executive Summary for a Business Plan (PDF) | Examples

 

what is an executive summary for a business plan

Executive summary is a brief and concrete writing that gives a cross-section of all business plan chapters. 2. Keep that writing as short as possible – even in case of large business plans one A4 page with Times New Roman single spaced font will loosewords.cf: Oliver Lukason. For established businesses the executive summary typically includes information about achievements, growth plans, etc. A typical executive summary outline for an established business includes: Mission Statement – Articulates the purpose of your business. CHAPTER SEVEN – A good executive summary is the holy grail of good business plan writing. Even though it comes after you have written and thought through every other facet of your business, it is arguably the most important part of the puzzle. As its name implies, the executive summary is a brief overview of your business plan.


Executive Summary Example - Business Plan


I know that seems like a lot, and that's why it's so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer problems; if your Summary cannot clearly describe, in one or two pages, how your business will solve a particular problem and make a profit, then it's very possible the opportunity does not exist--or your plan to take advantage of a genuine opportunity is not well developed.

So think of it as a snapshot of your business plan. Don't try to "hype" your business--focus on helping a busy reader get a great feel for what you plan to do, how you plan to do it, and how you will succeed. Since a business plan should above all help you start and grow your business, your Executive Summary should what is an executive summary for a business plan and foremost help you do the following. Think of it as a written "elevator pitch" with more detail, of course. Your Summary describes the highlights of your plan, includes only the most critical points, and leaves out less important issues and factors.

As you develop your Summary you will naturally focus on the issues that contribute most to potential success. If your concept is too fuzzy, too broad, or too complicated, go back and start again. Most great businesses can be described in several sentences, not several pages. Your business plan walks the reader through your plan. What ranks high in terms of importance? Product development? Acquiring the right location? Creating strategic partnerships? Once your Summary is complete, you can use it as an outline for the rest of your plan.

Simply flesh out the highlights with more detail. Then work to accomplish your secondary objective by focusing on your readers. Even though you may be creating a business plan solely for your own purposes, at some point you may decide to seek financing or to bring on other investors, so make sure your Summary meets their needs as well. Work hard to set the stage for the rest of the plan. Let your excitement for your idea and your business shine through.

In short, make readers want to turn the page and keep reading. Just make sure your sizzle meets your steak by providing clear, factual descriptions. Blue Mountain Cycle Rentals will offer road and mountain bike rentals in a strategic location directly adjacent to an entrance to the George Washington National Forest. Our primary strategy is to develop Blue Mountain Cycle Rentals as the most convenient and cost-effective rental alternative for the thousands of visitors who flock to the area each year.

Once underway we will expand our scope and take advantage of high-margin new equipment sales and leverage our existing labor force to sell and service those products. Within three years we intend to create the area's premier destination for cycling enthusiasts. Blue Mountain Cycle Rentals will be located at Mountain Drive, a location providing extremely high visibility as well as direct entry and exit from a primary national park access road.

The owner of the company, What is an executive summary for a business plan Cycle, has over twenty years experience in the bicycle business, having served as a product manager for ACME Cycles as well as the general manager of Epic Cycling.

Because of his extensive industry contacts, initial equipment inventory will be purchased at significant discounts from OEM suppliers as well by sourcing excess inventory from shops around the country. Due to the somewhat seasonal nature of the business, part-time employees will be hired to handle spikes in demand. Those employees will be attracted through competitive wages as well as discounts products and services.

While the outdoor tourism industry as a whole is flat, the park expects its number of visitors to grow over the next few years. The market potential inherent in those visitors is substantial. The cycling shops located in Harrisonburg, what is an executive summary for a business plan, VA, are direct and established competitor.

Our two primary competitive advantages will be location and lower costs. Our location is also a key disadvantage where non-park rentals are concerned, what is an executive summary for a business plan. We will overcome that issue by establishing a satellite location in Harrisonburg for enthusiasts who wish to rent bicycles to use in town or on other local trails.

We will also use online tools to better engage customers, allowing them to reserve and pay online as well as create individual profiles regarding sizes, preferences, what is an executive summary for a business plan, and special needs. Blue Mountain Cycle Rentals expects to earn a modest profit by year two based on projected sales.

Our projections are based on the following key assumptions:. Keep in mind this is just a made-up example of how your Summary might read. Also keep in mind this example focused on the rental business, so a description of products was not included. They'll show up later.

If your business will manufacture or sell products, or provide a variety of services, then be sure to include a Products and Services section in your Summary. In this case the products and services are obvious, so including a specific section would be redundant.

Bottom line: Provide some sizzle in your Executive Summary Now let's look at another main component in a business plan: your Business Overview and Objectives. Editorial Disclosure: Inc. These articles are editorially independent - that means editors and reporters research and write on these products free of any influence of any marketing or sales departments. In other words, no one is telling our reporters or editors what to write or to include any particular positive or negative information about these products or services in the article.

The article's content is entirely at the discretion of the reporter and editor. You will notice, however, that sometimes we include links to these products and services in the articles.

When readers click on these links, and buy these products or services, Inc may be compensated. This e-commerce based advertising model - like every other ad on our article pages - has no impact on our editorial coverage. Reporters and editors don't add those what is an executive summary for a business plan, nor will they manage them.

This advertising model, like others you see on Inc, supports the independent journalism you find on this site. You're about to be redirected We notice you're visiting us from a region where we have a local version of Inc. Today's Must Reads. Forgot Password? Enter your email to reset your password. Or sign up using:. New member? Sign up now. Sign in if you're already registered.

Guides and Reviews. The second in a comprehensive series to help you craft the perfect business plan for your startup. Contributing editor, Inc. The Executive Summary is a brief outline of the company's purpose and goals. While it can be tough to fit on one or two pages, a good Summary includes: A brief description of products and services A summary of objectives A solid description of the market A high-level justification for viability including a quick look at your competition and your competitive advantage A snapshot of growth potential An overview of funding requirements I know that seems like a lot, and that's why it's so important you get it right.

Refine and tighten your concept. Determine your priorities. Your Summary can serve as a guide to writing the rest of your plan. Like this column? Sign up to subscribe to email alerts and you'll never miss a post. The opinions expressed here by Inc. Published on: Apr 2, what is an executive summary for a business plan,

 

Writing a Business Plan Executive Summary - Sample Template | ProfitableVenture

 

what is an executive summary for a business plan

 

Dec 17,  · The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the reader's attention and gives them an interest in learning more about it. For a detailed description see How to Write the Executive Summary of the Business Plan. Executive summary is a brief and concrete writing that gives a cross-section of all business plan chapters. 2. Keep that writing as short as possible – even in case of large business plans one A4 page with Times New Roman single spaced font will loosewords.cf: Oliver Lukason. Apr 02,  · How to Write a Great Business Plan: The Executive Summary. A solid description of the market A high-level justification for viability (including a quick look at your competition and your competitive advantage) A snapshot of growth potential An overview of funding requirements I know that seems like a lot, Author: Jeff Haden.